Privacy Policy
Draft last updated: October 2, 2026. This page was drafted by Claude as a reasonable starting point, not by a licensed attorney, and must be reviewed by qualified legal counsel before you rely on it as final.
What this policy covers
This Privacy Policy explains how First Keys ("we," "us") collects, uses, and shares information when you use firsthomekeys.com, including our calculators, homebuying roadmap, quiz, free guide download, and agent-matching request form.
Information we collect
- Information you provide directly, such as your name, email, phone number, city/area, price range, and buying timeline when you download the guide or request an agent match.
- Automatically collected information, such as pages visited, device/browser type, and referral source, including UTM campaign parameters.
- Information you enter into calculators and the homebuying roadmap, which by default is stored only in your own browser (localStorage) and is not sent to our servers unless you submit a form.
How we use information
- To deliver the resources you request (such as the free guide).
- To connect you with a participating Michigan real estate agent when you request an agent match.
- To improve our content and understand which resources are most useful.
- To send you marketing communications only if you've opted in.
How information may be shared
If you request an agent or loan officer match, your information is shared with the matched professional so they can contact you. We also use GoHighLevel, a third-party CRM platform, to store and manage the information you submit through our forms, and may use analytics tools (such as Google Analytics) to understand how the site is used.
Your choices
You can decline marketing communications at signup or unsubscribe at any time. You can use most educational content and tools on this site, including the roadmap and calculators, without submitting any personal information.
Data retention and security
We retain the information you submit for as long as reasonably necessary to respond to your request and operate the site, and take reasonable steps to protect it. We have not yet finalized a detailed data retention schedule or formal security policy — if you'd like more detail on how your information is handled, contact us at hello@firsthomekeys.com.
Contact us
Questions about this policy can be sent to hello@firsthomekeys.com.